With globalization and invent of new technology, economy of the country has been featured by lightning-fast technology and real time updation and has been widely recognised as one of the fastest growing countries of the world. Indian railways rank as IVth largest railway network in the world by size and connects all the corners of the country. Growth of economy and education level has increased the expectation of consumers of Railways expect real time update and innovative services for better satiety. Advancement of technology has made it possible to avail allied services in cost effective economical manner which has added to the experience of the customers. Various services have been offered by Indian railways such as introduction of online apps e.g., ‘IRCTC’ and ‘Meals on Wheels’ which provide allied real time services. Thus, Cloud technology and Digitalization have become the present and future of the Indian Railways. Till date many studies have been conducted to explore the benefit of cloud technology and digitalization on customer satisfaction of Indian Railways but not much research work has been conducted till date. This is empirical research to analyse the cloud technology and digitalization on customer satisfaction of Indian Railways.

Keywords: Indian, Railways, Cloud technology, Digitalization, Customer satisfaction, Real time, Technology

Among other developing countries, India is primarily a focusable market for rapid moving consumer products. Indian customers have a variety of options when it comes to purchasing FMCG products for their own use. Even in this modern era, consumer purchase decisions remain unpredictably unpredictable, making it more difficult to comprehend the consumable purchasing pattern. In this setting, Indian consumers have completely changed their shopping attitudes and behaviors, and as a result, retail companies have completely modified their marketing strategies to match the attitude and pattern of purchasing behavior toward the FMCG procurement trend.

Among other developing countries, India is primarily a focusable market for rapid moving consumer products. Indian customers have a variety of options when it comes to purchasing FMCG products for their own use. Even in this modern era, consumer purchase decisions remain unpredictably unpredictable, making it more difficult to comprehend the consumable purchasing pattern. In this setting, Indian consumers have completely changed their shopping attitudes and behaviors, and as a result, retail companies have completely modified their marketing strategies to match the attitude and pattern of purchasing behavior toward the FMCG procurement trend.

Shopping orientation is defined as shopping or buyer’s style, encompassing interests, opinions, attitudes, purchase preferences, activities and buying behaviour with respect to during and after the shopping process.
In this context, researchers have found a link between shopping orientation and consumer patronage (Moye and Kincade, 2003), providing additional insights into retail consumer behavioural patterns. Studies indicates that orientations of consumers and their preferences do influence the store choice (Sinha and Uniyal, 2004; Sharma et al., 2017; Davis, 2013). Dawson et al. (1990) showed the influence of different shopping orientations on store choice and preferences. Halls (2010) showed that patrons of different stores differ significantly in their shopping motives. Customers’ shopping orientations and expectations from different types of stores together constitute their shopping attitude.